Director, Brand Strategy (Pharma agency-Med-Dev)
Company: Avalere Health, LLC
Location: Minneapolis
Posted on: May 4, 2024
Job Description:
About Avalere HealthEstablished in 2001, Avalere Health is a
purposefully built commercialization partner for the
biopharmaceutical, medical technology, and wellness industries. Our
1,500+ experts combine their knowledge and expertise across our
core disciplines - Consulting; Medical; Policy; Value, Evidence,
and Access; Marketing; and Digital Experience Technology - to
create the connections that make better health happen.Avalere
Health partners with its clients to navigate the complex and
rapidly changing healthcare ecosystem. Together, our experts help
clients connect patients with life-changing therapies, realizing
the potential of strategies and solutions to accelerate innovation
that improves lives.We live and breathe our five values in
everything we do: We are authentic. We act with integrity. We value
difference. We play for the team. We enjoy the journey. At Avalere
Health, we imagine a healthier world and create the connections to
make it happen.About the roleAs Director, Brand Strategy, you will
contribute to agency growth by leading the integration of brand and
product strategy with creative for agency clients. Guide the
discovery of insights that evolve client thinking, brand
positioning, marketing planning and inspire great creative
work.Minimum of eight years' experience in developing brand and
product strategy in the medical device, medical technology required
and/or healthcare industry (pharmaceuticals). Experience in both
B2B and B2C healthcare audiences. Proven success in leveraging data
and insights to sell strategic ideas across client organizations.
Excellent communication and writing skills with the ability to
clearly articulate thoughts, ideas and facts. Proficient in
creating impactful presentations; a PowerPoint and/or Keynote power
user. Comfort with public speaking and demonstrates strong
presentation skills. Medical device, medical technology and
healthcare experience required. Bachelor's degree in a related
field or equivalent combination of education and experience.What
you'll do
- Drive the discovery and development of brand and product
strategy for medical devices (required), medical technology and
healthcare clients (pharmecutical ).
- Lead client meetings and workshops to support brand
positioning, messaging, brand architecture development (master
brand, portfolio or franchise and product level positioning).
- Lead qualitative and quantitative research & insights projects
to support deeper understanding of target audience needs, as well
as positioning validation.
- Partner with clients and creative teams to unearth target
audience needs, unique value propositions, and supporting reasons
to believe.
- Work with client services and creative teams to write
actionable creative briefs that distill insights into a strategic
concept the creative team can bring to life.
- Support creative development & execution: stay involved in and
help guide creative ideation and concepting throughout the process,
ensuring all deliverables align with the approved strategy across
all platforms; guide the development of strategic frameworks for
content creation.
- Lead and develop go-to-market plans to activate the creative
campaign, including: content strategy, tactical recommendations and
communication plans
- Participate in business development efforts: assist with new
business RFPs and pitches as needed; ensure we present a strategic
process that is easy to understand and implement.
- Partner with client services teams to proactively identify
opportunities for account growth bring new innovative thinking to
clients that propel their businesses forward
- Support SVP of Strategy in development and expansion of
capability set
- Serve as a thought leader for the agency and its clients;
writing POVs and blog articles; leading training and workshops; and
sharing best practices, emerging trends, and innovationsAbout you
- Able to define problems, collect and interpret information,
establish facts, draw valid conclusions and solve issues in a
timely and accurate manner.
- Understands medical device, medical technology and other
healthcare client industries such as pharmaceuticals
- Skilled in leading strategic planning sessions and
workshops.
- Skilled in bringing new ideas to the table and effectively
selling through these ideas to internal teams and clients,
providing rationale and research.
- Develop and deliver high-quality, compelling client
presentations
- Understands and can facilitate various types of research,
qualitative and quantitative research designs, and data collection
methods. What we can offerAvalere Health aims to empower every
employee to develop and thrive. We empower our team with the tools,
skills, and support needed to think differently and to solve
healthcare's most complex challenges. At the center of our
people-led culture is our Career Experience team, whose mission is
to provide every employee with a purpose-driven career. We also
pride ourselves on our personalized learning approach to ensure you
receive the training you need to help you grow within the company
and take advantage of our global scale and scope. We are committed
to embedding diversity and inclusion in every aspect of our
organization. We encourage diversity of thought, inclusive
behavior, and break down barriers to ensure every individual feels
valued and encouraged to contribute their unique abilities and
potential. As part of our commitment to building a healthier world,
every employee is also encouraged to participate in our community
engagement efforts, which support a wide range of healthcare
programs and wellbeing causes worldwide. We have city hubs across
North America, Europe, and Asia, geared toward collaborating,
training, socializing, and coming together as a global organization
while maintaining and fully supporting flexible working practices.
Our compensation and benefits package is benchmarked across the
industry. We offer a generous company pension/retirement plan,
private medical insurance, comprehensive employee wellbeing
initiatives, compelling time-off policy, plus many other excellent
employee benefits.We encourage all applicants to read our before
applying to Avalere Health.
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Keywords: Avalere Health, LLC, Brooklyn Park , Director, Brand Strategy (Pharma agency-Med-Dev), Executive , Minneapolis, Minnesota
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